(Jordan, MN) Craig Rix, a thirty-five-year veteran of the metal stamping and tool and die industry, has been named President of Engel Diversified Industries, Inc.
Rix, who has served as General Manager of EDI since late-2021, brings a broad background in tool and die making, metal stamping, and fabrication to the business. He began his career as a tool and die maker at Master Tool and Die, spent 12 years as a designer with Performance Tool and Die, 11 years managing BTD’s tooling shops, and most recently managed the business development and sales functions as a senior VP at Lake Air Products. A few of Rix’s many strengths include strategic planning, customer relationship development, change management, process development & improvement, lean manufacturing, supply chain optimization and expense control.
“Craig is a success story of someone who worked his way up in the industry, excelling in a number of roles and gaining the skills, knowledge and experience necessary to help take EDI to the next level,” said Stuart Rubin, the company’s current President. “He’s a great fit for our company’s culture and values and, given his background, he’s absolutely the right person to assume overall responsibility for the day-to-day operations of our business.”
Rubin, who has served as President since late-2016, will transition to the CEO role, focusing on strategic planning, as well as financial and legal matters. During his tenure as President, EDI’s sales revenue has grown 127%.
